Collaborate with Influencers or Micro-Influencers
Partnering with influencers is an excellent strategy for promoting a new product or service. Influencers have established trust with their followers, so their endorsement can increase your credibility. Choose influencers who align with your brand’s values and target audience. You can offer them early access to your product in exchange for reviews, unboxing videos, or Instagram Stories. Micro-influencers, with their niche but highly engaged audiences, can often provide a better return on investment than larger influencers.