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Daraz was founded in 2012 by Rocket Internet, a German startup incubator, with the vision of revolutionizing e-commerce in emerging markets.
Originally launched in Pakistan, Daraz quickly expanded its operations to other countries in South Asia, including Bangladesh, Nepal, Sri Lanka, and Myanmar, becoming one of the largest online marketplaces in the region.
In 2018, Daraz was acquired by Alibaba Group, the Chinese e-commerce giant, further accelerating its growth and market dominance across Asia.