MarTech Interview with Amol Waishampayan, Co-founder & Chief Product Officer at fullthrottle.ai

of your professional background and how it has shaped your approach to leveraging first-party data in marketing.
I’ve spent my career at the intersection of technology, product strategy, and advertising, focusing on how businesses can extract real value from their data. With experience spanning adtech, martech, and SaaS, I’ve seen firsthand how companies struggle with fragmented data sources and reliance on third-party identifiers. My approach to leveraging first-party data is rooted in simplifying this complexity—building systems that not only unify and activate data but also make it actionable for marketers in real time. At fullthrottle.ai, we’ve developed a platform that creates a library of 1p addressable audiences, easily activatable in-app, and measurable down to business outcomes like transactions, giving brands a sustainable edge in a privacy-first world.

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