MarTech Interview with Patrick Curley, Chief Product Officer at Act!

Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!?
Over the past 20 years, I have dedicated myself to the world of product design and development. Throughout this journey, I have witnessed a remarkable transformation in how organizations tackle problem-solving using technology. This is really the essence of my work – helping companies leverage the power of technology to overcome business challenges.
One of the biggest transitions, of course, has been within the development process itself. “Waterfall” was a very common approach; this meant maybe a two-year development cycle, usually devoid of customer input or ongoing feedback, and it rarely considered changing market conditions. I’ve never in my career seen an instance where we could accurately predict the competitive landscape, market conditions, or customer preferences, two years in advance.
Much tighter development cycles, incorporating customer feedback throughout, are now essential to any development process. This has clearly benefited customers, but also those of us trying to deliver solutions with a high confidence in product/market fit upon completion of all that work.

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