Reasons for the Growth of Pharma Franchise in India

India’s pharmaceutical industry stands tall as one of the largest in the world, both in terms of volume and value. A significant driver of this growth is the Pharma Franchise model, which has revolutionized pharmaceutical marketing and distribution in the country. Also known as PCD (Propaganda-Cum-Distribution) pharma franchise, this business model offers immense opportunities for entrepreneurs and has played a pivotal role in ensuring medicine availability across even the remotest regions of India. This article explores the major reasons behind the growth of pharma franchises in India, supported by market trends, structural advantages, and industry statistics.