AI-based digital marketing refers to the use of artificial intelligence technologies such as machine learning, data analytics, natural language processing, and automation to improve marketing strategies. Instead of relying only on human decisions, AI systems analyze large amounts of data and make smart predictions.
AI helps marketers understand:
Customer preferences
Online behavior
Buying patterns
Best time to show ads
Most effective content
This allows businesses to create more personalized, data-driven, and efficient marketing campaigns.